Interactive Museum Exhibits · Aguascalientes, Mexico

Museo Descubre — Interactive Museum Exhibits

ANDATA LAB led creative direction and interactive systems for the 2024 renovation of Museo Descubre in Aguascalientes — themed science zones, a central kinetic installation and sensor-driven walls that turn science into something you touch, move and feel.

Client: Museo Descubre
Partners: Gob. de Aguascalientes · Nissan · IPG Mediabrands
Role: Creative direction · Project management · Interactive art
Year: 2024

Overview

Science you can touch, move and play.

We led the creative direction and project management for the renovation of Museo Descubre. The concept blends technology and education, reimagining the floor around a central kinetic installation — OHM — surrounded by themed science zones.

Each room pairs a scientific theme with a hands-on, sensor-driven experience. Visitors don't just read about a concept — they trigger it, shape it and play with it.

Creative direction

The initial proposal.

Museo Descubre — concept overview with themed zones around the OHM installation — Zones and interactions mapped around the central OHM installation.

Museo Descubre — creative direction and initial proposal render — Initial concept proposal blending technology and education.

Museo Descubre — diagram of the museum zones — Room-by-room layout of the experience.

The museum

Zone by zone, around OHM.

OHMCentral installation

Space SciencesCiencias del Espacio

Earth SciencesCiencias de la Tierra

BiologyBiología

PhysicsFísica

TechnologyTecnología

Cinema RoomSala de Cine

Nissan RoomSala Nissan

Museo Descubre — floor plan of the museum zones — Floor plan — themed rooms arranged around the OHM core.

Interactive experiences

Walls that react to you.

Happy Cloud Future — immersive sky wall

Happy Cloud Future

An immersive sky wall where you feel the colours of the sky — a sensory experience of touch, sound and light.

Colours of Life — touch-activated sensor wall

Colours of Life

A sensor wall that reacts to touch, using colour memory to spark dopamine and emotion.

The Game of Transcenders — hand-sensor data experience

The Game of Transcenders

Place your hand, a sensor activates the screen, and 3D graphics appear alongside live data shared by IPG Mediabrands.

Development

From concept to open doors.

01Apr

Conceptualization

Concept development — defining the narrative, the zones and how each exhibit teaches through interaction.

02Apr–May

Exhibit design

Designing each room and interactive moment — from the OHM centerpiece to the sensor walls.

03May–Jun

Interactive elements & hardware

Building the interactive systems and producing the hardware — sensors, screens and custom electronics.

04May–Jul

Site preparation & installation

Preparing the space and installing exhibits on site, calibrated to the venue's geometry and lighting.

05Aug

Systems testing

Stress-testing every system with real audiences and hardening it for continuous daily operation.

Museo Descubre — project timeline from April to August — Project timeline — conceptualization, design & production, installation and testing.

Technologies

The stack behind the rooms.

Projection Mapping Motion Tracking Touch Sensors TouchDesigner Arduino Unity3D Real-time Graphics

In the space

Live on the museum floor.

Interactive wall at Museo Descubre, Aguascalientes

Projection and sensor-driven exhibit at Museo Descubre

Interactive museum experience on the Museo Descubre floor

Installed interactive exhibit at Museo Descubre

At a glance

A whole floor, reimagined.

8

Themed zones, arranged around the central OHM installation.

3

Signature interactive experiences driven by sensors.

Real-time

Visuals and screens that react instantly to touch and presence.

Credits

Made by Andata Lab.

Studio: Andata Lab
Roles: Creative Director · Creative Project Manager · Interactive Artist
Partners: Gob. de Aguascalientes · Nissan · IPG Mediabrands

Related capabilities

The same studio, other rooms.

Museo Descubre is museum exhibit design. Related work includes sensor-driven interactive installations, projection mapping for architecture, and permanent immersive hospitality experiences.

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